One of the leading Ukrainian banks
Digital Design lab
The client detected that the younger segment of its customer base had slowed its growth. One of the identified reasons was that the customers’ expectations for digital banking services were not met. The existing mobile application was way behind the competitors’ offers regarding the range of services and user experience. The bank’s private clients had to combine mobile, web and offline channels to cover their banking needs. Such service was unacceptable for the younger customers, so their acquisition and retention as clients became increasingly difficult.
Our challenge was to transform the mobile banking experience in a way that would gain recognition from the younger audience.
The first step was to create a concept of a competitive mobile application that
Customers’ expectations for service continue to rise. The new mobile application has to offer significantly more than basic banking operations to stay relevant in the long run.
The concept goes beyond smartphones to provide a truly unique user experience, offering essential banking with wearables and voice-activated banking with popular digital assistants.
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